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Feyenoord

Feyenoord is a project I contributed to during my internship. My designs were animated to create an engaging presentation, helping to convince the client during a pivotal pitch.

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Luuk Rosenquist

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Overview

Feyenoord engaged iO Digital Agency through a Request for Proposal (RFP). Competing against multiple agencies, we developed a concept to create an immersive experience for supporters, both in stadiums and at home. My role involved designing visual components for the pitch, which later became part of an animated presentation to impress the client.

Challenge & Approach

The challenge was to capture Feyenoord's identity and build an engaging concept to win the pitch. I started by creating a matchcenter with features like countdown timers, stadium soundscapes, and a head-to-head comparison tool. To ensure relevancy, I performed a competitor analysis and collaborated closely with Sander, the Creative Director, incorporating feedback to refine the designs.

The challenge was to capture Feyenoord's identity and build an engaging concept to win the pitch. I started by creating a matchcenter with features like countdown timers, stadium soundscapes, and a head-to-head comparison tool. To ensure relevancy, I performed a competitor analysis and collaborated closely with Sander, the Creative Director, incorporating feedback to refine the designs.

The Result

The final animated pitch presentation integrated all designs I created, including dynamic visuals like match previews, player stats, and stadium ambiance effects. These elements, along with the distinct Feyenoord branding, left a lasting impression during the pitch. The project highlighted my growth in visual design and ability to translate branding into impactful concepts.

The final animated pitch presentation integrated all designs I created, including dynamic visuals like match previews, player stats, and stadium ambiance effects. These elements, along with the distinct Feyenoord branding, left a lasting impression during the pitch. The project highlighted my growth in visual design and ability to translate branding into impactful concepts.

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