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Getir

Getir is a grocery delivery service. We focused on creating concepts for more sustainable home delivery and completely redesigned their app for an improved user experience.

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Luuk Rosenquist

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Overview

Getir is a grocery delivery app catering to students and young professionals. Our project focused on a sustainability-driven redesign, introducing features like shared orders, local product highlights, and a point system for rewards. These changes aimed to foster environmentally conscious shopping while maintaining user-friendly functionality.

Challenge & Approach

The challenge was engaging a price-sensitive, sustainability-averse demographic. Through user research and prototype testing, we developed features like shared orders to cut delivery emissions and highlighted local products with incentives. Iterative feedback and testing ensured the app met the needs of both users and stakeholders.

The challenge was engaging a price-sensitive, sustainability-averse demographic. Through user research and prototype testing, we developed features like shared orders to cut delivery emissions and highlighted local products with incentives. Iterative feedback and testing ensured the app met the needs of both users and stakeholders.

The Result

The redesigned app delivered a streamlined, user-friendly interface that promoted sustainable habits. Key features included a points system for discounts and an innovative shared orders function, reducing environmental impact. These updates enhanced user satisfaction and aligned with Getir’s vision of a more engaging customer experience.

The redesigned app delivered a streamlined, user-friendly interface that promoted sustainable habits. Key features included a points system for discounts and an innovative shared orders function, reducing environmental impact. These updates enhanced user satisfaction and aligned with Getir’s vision of a more engaging customer experience.

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