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Zuidplein

Zuidplein Shopping Center is an indoor shopping mall located in Rotterdam South. We worked on updating their website. One of the challenges was mapping out the shopping center. We solved this by developing a 3D floor plan.

13:56

Luuk Rosenquist

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Overview

Zuidplein Shopping Center, a Rotterdam icon, approached us to translate their new brand promise, ‘Eindeloos ontdekken’ (Endless Discovery), into a modern website. We crafted a digital experience that showcases the center's 160+ shops and eateries, inviting visitors to explore through interactive tools and thematic features.

Challenge & Approach

The challenge was to capture the spirit of discovery and create tools that enhance user engagement. We developed an interactive map highlighting similar shops and Ontdektours like the Father’s Day or Culinary Tour, guiding visitors to explore stores and cuisines. Smart filters and search options ensured ease of navigation, while thematic surprises encouraged continued exploration.

The challenge was to capture the spirit of discovery and create tools that enhance user engagement. We developed an interactive map highlighting similar shops and Ontdektours like the Father’s Day or Culinary Tour, guiding visitors to explore stores and cuisines. Smart filters and search options ensured ease of navigation, while thematic surprises encouraged continued exploration.

The Result

The website redesign brought Zuidplein’s brand to life with features like an intuitive map, themed tours, and smart discovery tools. Visitors could explore in engaging ways, fostering excitement about the center’s variety and scale. The project successfully aligned with the ‘Endless Discovery’ promise, creating a vibrant digital gateway to Zuidplein.

The website redesign brought Zuidplein’s brand to life with features like an intuitive map, themed tours, and smart discovery tools. Visitors could explore in engaging ways, fostering excitement about the center’s variety and scale. The project successfully aligned with the ‘Endless Discovery’ promise, creating a vibrant digital gateway to Zuidplein.

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